In this tutorial, I’m going to discuss the basics on how to setup a google adwords campaign. Google adwords is one of the easiest ways to get targeted traffic through the search engine. You can easily get tons of traffic into your website in just overnight. The only thing is that you would need to pay for the advertising.

Our strategies seldom include paid advertising because we simply don’t have too much products out there yet. In order to profit from Google Adwords or pay per click advertisement, you need to optimize your website in such an extent that it can profit from it.

In the past, each click may cost as low as $0.03, but nowadays, it can cost even more than $10 per click. You can realize how expensive it is if you can’t profit from your advertising.

Where will my Ads appear at?

When you advertise, your ads typically show up at the top or right hand side of Google search engine for those keywords you are targeting at.

We start by going to http://adwords.google.com.

Click on “Start Now”

Next, sign in with your google account:

You’ll see this welcome screen:

Now click on “Create Your First Campaign”

Then you’ll see this screen:

How To Optimize Your Campaign?

Choose from among a wide range of choices & categories.

• General - This is where you indicate your campaign name
• Locations and Languages
  • Locations
    • Location targeting. You can target your ads to almost any set of locations, including countries, territories, regions, cities and custom areas. For example, you could target specific regions within the United States and a few large English-speaking cities in Europe. You can view or edit your targeting options from the Settings tab for your campaign. Generally, you want to ensure that each campaign is targeted towards 1 country only.
  • Languages
    • Language targeting. When determining where to show your ads, the AdWords system looks at a user’s Google interface language setting to see if it matches one of the languages that your campaign targets. For example, only users whose Google interface language is Spanish will see ads in a campaign targeted to Spanish.
• Networks and Devices
  • Networks
    • Network settings. These settings determine where on the Internet your ads appear. Ads can appear on Google’s Search Network, Display Network (previously known as Google Content Network), or both.
      • The Search Network includes Google and other search sites. Ads can appear beside or above search results for keywords that you choose. To have better efficiencies and lower cost for your ads, only choose 1 option at a time. For example, for a single campaign, when you choose display network, you don’t want to choose Google Search network.
      • The Display Network includes a collection of websites that have partnered with Google (display partners), YouTube, and specific Google properties that display AdWords ads.

    You can opt in to the Google Display Network to show text, image, video, and rich media ads. These ads can be targeted automatically based on themes in your keyword list, manually (matching specific placements you select), or based on specific audiences you want to reach. Tip: Play with these different mediums and you’ll notice there are a lot of profits to be made there.

  • Devices
    • Devices – This setting determines the kinds of devices where your ad will appear. You can choose one or both of the following:
      • Desktop and laptop computers: Formerly the default setting for campaigns.
      • iPhones and other mobile devices with full Internet browsers: Show standard text ads to those using Google web search on a mobile device with a full browser. (I usually don’t choose this as people seldom pay or buy things with mobile)
• Bidding and Budget
  • Bidding Option – Your cost-per-click (CPC) bid is the amount you’re willing to pay for a click on your ad. You can have the AdWords system manage your bids by choosing automatic bidding, or you can manage the bids yourself. In more advanced options, you can also choose to pay per thousand impressions (CPM bidding) or set a cost-per-acquisition bid (Conversion Optimizer).
  • Budget – The daily budget you set is entirely up to you. Your budget should be the amount you’re comfortable spending on AdWords advertising each day. Once your account is running, you can adjust your budget at any time.
• Ad Extensions (Usually we don’t play much with this)
  
  • Location – All advertisers are eligible to run location extensions, and these extensions will appear on Google and its properties (including Google Maps) and the Google Search Network. Location extensions include your local business address and phone number. You can include multiple locations in a single campaign, and the one closest to the user will appear in the ad. You can target multiple locations within a single campaign. Your ad may also be shown without the location extension across the Google Search and Display Networks if you have also enabled your campaign to appear on these networks. Location extensions will appear when viewed on Google Maps for Mobile and on phones with full internet browsers. This feature is limited to advertisers in certain countries.
  • Sitelinks – Allow advertisers to include up to four additional page links on qualifying text ads that appear on Google.com and Google Search Network partners. This extension is available globally on ads that meet our quality requirements. The most common campaigns to qualify for the Sitelinks feature are high-quality campaigns that contain keywords and ads specific to your brands.
  • Phone – Enable your customer to click and call your business from your text ad when it appears on mobile devices with full Internet browsers. This feature will show to consumers using their high-end mobile devices with Google.com, Google Voice search, Google Mobile App, and Google Maps for Mobile (but do not appear for users on desktop computers). If used within conjunction with location extensions, the ad will show the clickable phone number where appropriate to mobile device users with full internet browsers.
• Advanced Settings
  • Schedule: Start Date, End Date, Ad Scheduling – Lets you specify start date, end date and certain hours or days of the week when you want your AdWords ads to appear. You can also adjust bids for your ads during certain time periods. Tip: In some days, there are more sales than others or less competition from others. Once you know this, you can make your ad show up at the right timing.
  • Ad Delivery: Ad Rotation, Frequency Capping – Your ad rotation selection determines how often we deliver your active ads in relation to one another within an ad group:
    • Optimize (default): The system will favor ads that have a combination of a high click-through rate (CTR) and Quality Score. These ads will enter the ad auction more often.
    • Rotate: Each of your ads will enter the ad auction an approximately equal number of times. Since ads with lower CTRs are then able to show more often, choosing this option might lower your average position and result in fewer relevant clicks.
  • Demographic Bidding- Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help.

After choosing from the categories, choose whether you want it to be a

• Text ad
• Image ad
• Display ad builder (Video or audio ad)
• WAP mobile ad

Also, place your desired content (left side) and see your ad preview (right side).

Then enter your desired budget and other settings (this is where you put your daily budget and once the budget is reached, your ad would stop):

Then, input your keywords or select from a list:

You can also enter some placements (advanced), then click Save and track conversions. What are placements? They are those Google Adsense links that appear on other websites. If you would like to advertise on someone’s website, you can do placement advertising.

You will be taken to this page where you can track page views, per click or per impression.

Related posts:

1. What is Google Adsense

Tagged as: google adwords, Pay Per Click Advertising, traffic generation